[Case Studies]
Foundation + Expression
Delgado Creative Group / Delgado Creative Group / Delgado Creative Group
[Project Scope]
_ Brand Identity Elevation
_ Website Redesign
_ Copywriting
_ Service Architecture & Offer Positioning
_ SEO Optimization & Keyword Strategy
_ Lead Magnet Integration & Email Capture System
_ UX & Behavior-Driven Conversion Flow
[The core
challenge]
_ The brand identity felt disjointed after multiple pivots and no longer reflected the agency’s evolution.
_ The website structure wasn’t optimized for conversions or lead capture.
_ Service offerings weren’t clearly differentiated, making it harder for visitors to understand DCG’s full capabilities.
_ SEO and on-page copy weren’t leveraging high-intent keywords or communicating value through storytelling.
_ There was no clear funnel or automation in place to nurture leads from discovery to booking.
_ Visually, the brand lacked the cohesive creative direction needed to communicate its bold, behavior-driven positioning.
Rebrand through the lens of behavioral design, strategic storytelling, and scalable systems ensuring every word, layout, and visual supported both brand trust and conversion performance.
Website Redesign & Architecture
02
The website was restructured around user intent. Each service page was designed to balance education with conversion guiding users from curiosity to consultation.
DCG redefined their service architecture to clearly differentiate between strategy, content, and digital growth systems, allowing visitors to quickly identify which service tier aligns with their goals.
Service & Offer Positioning
03
SEO Copywriting & Keyword Optimization
04
Every page was rebuilt with intentional, search-optimized copy designed to attract high-quality leads while reinforcing DCG’s expertise in marketing, brand strategy, and creative direction.
Lead Magnet & Email Funnel
06
We built a new lead magnet system that connects seamlessly to an automated email sequence turning new visitors into nurtured leads.
back
For creatives, brands, and artists seeking visuals with depth and atmosphere. These sessions blend refined styling with emotion-led storytelling—perfect for campaigns, lookbooks, or personal branding.
Starting at $950
Editorial
01
back
An invitation to see place as story. These sessions document light, texture, and atmosphere—ideal for brands, artists, or collectors seeking a quiet, visual narrative of location and mood.
custom quote
travel
03
Our Strategy
The result
The new Delgado Creative Group website reflects exactly what the agency stands for: strategy that moves people and systems that grow brands.
_ Clear service architecture to boost site engagement and conversion clarity.
_ Search-optimized copy for key marketing and creative strategy.
_ A behavior-driven layout and lead magnet funnel to generate qualified leads easily
_ Consistent brand visuals unifying DCG’s identity across all digital platforms—from social media to sales materials.
Every digital touchpoint now reflects the agency’s ethos: confident, intentional, and built on behavior.