[Case Studies]
241% Increase in Online Sales / 241% Increase in Online Sales
Expression + Amplification
[The Challenge]
Our client had already built a loyal customer base on Amazon and established demand for its products. The next step was to build a stronger direct-to-consumer presence through its website and Instagram while preparing the business for future retail opportunities and partnerships.
The products had a meaningful story rooted in traditional plant knowledge, ritual, and cultural heritage. But that story wasn't coming through consistently across the brand's digital touchpoints.
The visual identity needed greater cohesion. The website experience needed to make shopping and subscription sign-ups easier. And Instagram needed a clearer strategy for turning audience interest into meaningful engagement and purchases.
The opportunity was to build a brand experience that reflected the value of the products while supporting the business's next stage of growth.
The Opportunity
This wasn't just a visual refresh. It was an opportunity to connect the brand's story with the experience customers had at every stage of their journey.
We needed to bring three things together:
_A clearer brand story that communicated the meaning and value behind the products.
_A cohesive visual identity that made the brand more recognizable across digital channels.
_A more intentional customer journey that helped people move from discovering the brand to making a purchase and returning for more.
The goal was to preserve what made the brand distinctive while building a stronger foundation for direct-to-consumer sales, customer retention, and future expansion.
The Result
241%
121%
Increase in Website Transactions
Growth in Email Subscribers
The project established a more cohesive visual identity, a clearer content direction, and a more intentional shopping and subscription experience.
These improvements created a stronger foundation for customer retention and future opportunities across direct-to-consumer and retail channels.
We began by reviewing the existing brand, website, Instagram presence, and customer journey to understand where the experience was working and where opportunities were being missed.
The work centered on four areas.
Brand Messaging and Storytelling
01
We clarified the brand story to communicate the purpose behind the products in a way that felt authentic, accessible, and consistent.
The messaging needed to help customers understand not only what the products were, but also the knowledge, care, and intention behind them.
Visual Identity Refinement
02
We refined the visual direction, including color and typography, to create a more cohesive and elevated brand presence.
The aim was to make the brand more recognizable across touchpoints while preserving the warmth and authenticity that made it distinctive.
We developed a content direction that balanced education, storytelling, product discovery, and community engagement.
Content pillars included plant knowledge, product education, rituals and usage, cultural context, and behind-the-scenes craftsmanship. Each served a purpose: helping the audience understand the products, connect with the brand, and discover how to engage further.
Instagram Content Strategy
03
We focused on making the website easier to navigate and the path to purchase clearer.
Updates included improvements to product descriptions, homepage messaging, calls to action, and subscription sign-up flows. We also supported email retention through welcome and post-purchase communications designed to deepen the customer relationship and encourage repeat purchases.
Together, these efforts connected the brand's story to a more intentional digital shopping experience.
Creative Execution
The strategy came to life through a coordinated set of brand and digital improvements.
A More Cohesive Brand Experience
We refined the visual identity and created branded Instagram templates for product features, educational content, rituals, and customer testimonials. This gave the brand a more consistent visual language and made it easier to communicate across content formats.
Content That Connected Education to Action
We developed a content approach that helped customers understand the products, their uses, and the thinking behind them. Calls to action created clearer pathways from social content to the website and email list.
A More Intentional Shopping Journey
We improved key website touchpoints to help customers understand product value and move through the shopping experience with greater clarity. Subscription messaging and sign-up flows were refined to better communicate the benefits of staying connected to the brand.
Stronger Customer Follow-Through
Welcome and post-purchase email communications extended the brand experience beyond the initial transaction, reinforcing the brand's values and supporting ongoing customer relationships.
Every element was designed to work together, from the first interaction on Instagram to the shopping experience and communications that followed a purchase.
Instagram Content Strategy
04
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