[Case Studies]
Karla Salinari/ Karla Salinari / Karla Salinari / Karla Salinari / Karla Salinari
Amplification
[Project Scope]
_ Content creation, strategy and implementation
_ Copywriting
_ Instagram management
_ Promotional Social Content
_ Revenue Increase Strategy
_ Community Engagement Strategy and Implementation
_ Email Content Strategy and implementation
_ Managed content collaborations
Her goals:
_ Secure a traditional publishing deal
_ Grow her following and engagement
_ Position herself as the go-to Latina voice in plant-based wellness
_ Open doors to brand partnerships and media opportunities
_ Go full-time in her business
_ Expand her digital offerings
_ Build a more intentional influencer and visibility strategy
[Before]
[Before]
[The result]
[The result]
We began with a deep-dive research and strategy phase.
This included:
A balanced content framework that combines education, storytelling, and community-building
07
05
A consistent visual system using branded Instagram templates and cohesive design elements to boost recognition and polish
A review of audience data and social insights to identify content that resonated most and where growth potential existed.
03
01
A market audit of the wellness and
plant-based nutrition space, with a focus on culturally authentic Latinx voices
02
Competitive analysis to uncover storytelling gaps and untapped engagement opportunities
04
A recognizable color palette to allow Latin food traditions stand out, designed to evoke ease, trust, and community.
06
Clear, intentional CTAs in post and story to encourage follows, engagement, conversions, and product growth
back
For creatives, brands, and artists seeking visuals with depth and atmosphere. These sessions blend refined styling with emotion-led storytelling—perfect for campaigns, lookbooks, or personal branding.
Starting at $950
Editorial
01
back
An invitation to see place as story. These sessions document light, texture, and atmosphere—ideal for brands, artists, or collectors seeking a quiet, visual narrative of location and mood.
custom quote
travel
03
Our Strategy
Results
In 6 months
129%
Increase in interactions
144%
Increase in reach
146%
Profile visits increase
8.8%
Follower increase
Book publishing
Landed a book publishing deal with Skyhorse Publishing (a division of Simon & Schuster)
Full-time
Went full-time in her business soon after