[Case Studies]
La Parea Wellness / La Parea Wellness / La Parea Wellness / La Parea Wellness /
Expression + Amplification
[Project Scope]
_ Website redesign (Shopify)
_ Brand Strategy
_ Instagram Content Strategy and Implementation
_ Content Creation
_ Copywriting
_ Revenue Increase Strategy
_ Promotional Social Content
_ Community engagement strategy and implementation
_ Managed Partnerships and collaborations
_ Email marketing strategy and implementation
_ Email subscriber lead Magnet
Their goals:
_ Improve direct to consumer sales and subscription sign-ups through an optimized digital strategy
_ Strengthen brand consistency and recognition through refined messaging and visual design
_ Develop a social communications strategy that supported both education and conversion
_ Build a digital foundation to support future growth through wholesale, collaborations, or expanded product lines
[Before]
[The result]
Every decision ensured the brand could thrive both digitally and in future retail settings. We created assets and messaging that could carry across platforms whether in a branded Instagram reel, a shelf talker in a boutique apothecary, or a welcome email series.
This strategy was about creating a container strong enough to hold La Parea’s spirit, and scalable enough to carry it forward.
Messaging Framework
01
We built a clear brand story that expressed the sacred purpose behind each product while making it accessible for both first-time and returning customers.
Visual Identity Refresh
02
We refined the color palette and type hierarchy to evoke warmth, groundedness, and ritual ensuring a visually cohesive presence across digital and print.
We created an Instagram strategy focused on storytelling, education, and soft CTAs that invited the community to deepen their relationship with the brand.
Content Strategy
03
Website & Subscription Flow
04
We optimized product pages, clarified value propositions, and added calls-to-action to support sales and encourage repeat purchases through an intentional email marketing system.
back
For creatives, brands, and artists seeking visuals with depth and atmosphere. These sessions blend refined styling with emotion-led storytelling—perfect for campaigns, lookbooks, or personal branding.
Starting at $950
Editorial
01
back
An invitation to see place as story. These sessions document light, texture, and atmosphere—ideal for brands, artists, or collectors seeking a quiet, visual narrative of location and mood.
custom quote
travel
03
Our Process
The result
241%
Website sales increase in year 1
121%
growth in email subscribers
Increased
clarity in the shopping experience, leading to smoother purchases and higher subscription conversions
Stronger
audience engagement on Instagram through storytelling and education
Scalable
visual system ready for retail, influencer partnerships, and future product expansions