[Case Studies]
One35Agency x Apple TV / One35Agency x AppleTV
Amplification | Building a culturally resonant launch experience across three markets.
[Project Scope]
_Experiential Strategy & Creative Production
_Three-City Event Activation
_Creative Direction & Event Design
_Branded Product & Swag Design
_Multi-Market Coordination
_Cultural & Media Strategy
_Email Marketing
The Challenge
Apple TV's Imperfect Women needed a launch experience that could connect with Black audiences across three major markets without losing consistency, cultural relevance, or the premium feel of the show.
One35Agency brought the vision. DCG was brought in to translate that vision into a cohesive physical and visual experience across Washington, DC, Atlanta, and Houston.
From promotional materials and event environments to branded products, email, local media coordination, and audience touchpoints, every detail had to work together to create an experience people would remember and want to share.
The Approach
We built the activation around one idea: every touchpoint should feel like an extension of the show.
That meant creating a consistent creative system that could flex across three markets while still feeling culturally relevant to the audiences in each city.
We connected event design, promotional creative, branded products, local partnerships, and email marketing into one cohesive experience designed to build anticipation, drive attendance, and extend the conversation beyond the event itself.
[The result]
The event surpassed Apple TV's metrics and expectations.
According to the Apple TV executive overseeing the initiative, the activation exceeded the team's established metrics and expectations. Imperfect Women also ranked #2 among Apple TV's streamed shows.
Experiential marketing is built in the details. We focused on making every physical and visual touchpoint feel connected to the show, the moment, and the people in the room.
Creative Production & Event Design
01
We designed every visual asset for the activation from promotional graphics, step and repeats, posters, menus, and invitations to the event environment itself. Each piece was built to reflect the tone of Imperfect Women while creating a premium, cohesive, and shareable experience.
Multi-City Coordination
02
We coordinated across three simultaneous events managing venue relationships, local reps, and media partners in DC, Atlanta, and Houston. Every market received the same level of creative consistency and logistical precision. Same energy. Same standard. Three cities.
We designed and sourced branded products for giveaways, extending the show's brand beyond the event itself and into people's everyday lives. Each item was selected to reinforce the experience and create a physical reminder of the show.
Swag & Product Design
03
Cultural Targeting & Social Amplification
04
The events were intentionally placed in markets with strong Black audiences and cultural media communities. We worked alongside local media partners to connect the activation with the audiences most relevant to the show and extend engagement before, during, and after the events.
We developed targeted email marketing to build awareness and drive attendance leading up to the events. Each email was designed to build anticipation, communicate the exclusivity of the experience, and move the right audience toward attendance.
Email Marketing
05
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