[Case Studies]
One35Agency x Apple TV / One35Agency x AppleTV
Amplification
[Project Scope]
_ 3-City Simultaneous Event Activation: Washington DC · Atlanta · Houston
_ Complete Event Coordination & Management
_ Promotional Graphic Design
_ Swag & Product Design
_ Step & Repeat Design
_ Media Partner, Local Reps & Venue Coordination
_Email Marketing
The Core Challenge
_ Apple TV's Imperfect Women needed a launch activation that would drive viewership in Black communities across three major markets simultaneously.
_ Three cities. One night. One brand experience that had to feel intentional and culturally resonant in each market.
_ Every touchpoint from the invitation to the step and repeat to the swag had to reflect the premium quality of the show and the audience it was made for.
_ Coordinating media partners, local reps, and venues across DC, Atlanta, and Houston with zero margin for inconsistency required airtight creative production and communication.
Black Americans represent over $1.6 trillion in annual buying power. A number projected to reach $1.8 trillion by 2026. They over-index in streaming consumption, cultural influence, and brand loyalty. Reaching this audience isn't a diversity initiative. It's a business strategy.
One35Agency brought the vision. We helped make it real in three cities at once.
[The result]
The show is currently Top 2 streamed show for Apple TV
Experiential marketing lives or dies on detail. We focused on making every physical and visual touchpoint feel like it belonged to the show, to the moment, and to the people in the room.
Creative Production & Event Design
01
We designed every visual asset for the activation. Promotional graphics, step and repeat, posters, menus, and invitations. Each piece was built to reflect the tone of Imperfect Women while creating a premium, shareable environment. The goal: guests walk in, feel the show before they've seen it, and pull out their phones.
Multi-City Coordination
02
We coordinated across three simultaneous events managing venue relationships, local reps, and media partners in DC, Atlanta, and Houston. Every market received the same level of creative consistency and logistical precision. Same energy. Same standard. Three cities.
We designed and sourced branded product for giveaways. Items chosen to extend the show's brand beyond the room and into people's everyday lives. Good swag doesn't get thrown away. It gets talked about, photographed and remembered.
Swag & Product Design
03
Cultural Targeting & Social Amplification
04
The events were intentionally placed in predominantly Black cities with strong cultural media presences. We worked alongside local media partners to ensure the activation reached the right audiences before, during, and after the events, turning one night into an ongoing conversation.
We executed targeted email marketing to drive awareness and attendance leading up to the events. Every email was designed to build anticipation, communicate exclusivity, and move the right people to show up on the night that mattered.
Email Marketing
05
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