[Case Studies]
Tasa Coffee Roasters / Tasa Coffee Roasters / Tasa Coffee Roasters
Expression
[Project Scope]
_ Website Design & E-commerce Optimization (Shopify)
_ Subscription Model Integration
_ SEO Copywriting & Product Description Development
_ Product Photography Direction
_ Lead Magnet Strategy & Email Capture System
_ UX & Choice Architecture Optimization
The Core Challenge:
_ The navigation wasn’t intuitive enough to guide visitors by roast, product type, or brew preference.
_ Product photos didn’t yet convey the warmth or quality behind each blend.
_ Product descriptions lacked the sensory language and SEO optimization needed to attract new coffee lovers searching online.
_ There was no clear subscription pathway for customers who wanted to automate their coffee deliveries.
_ Product was mixed with food and drink options of their cafe
_ And while their story had been featured on outlets like CBS Chicago, their digital storytelling didn’t yet capture the heart behind the brand.
Tasa had everything it needed to thrive, quality, mission, and loyal local support, but they needed a website that converted curiosity into community.
Tasa’s original website had strong brand roots but lacked the structure to convert traffic into repeat customers.
Specifically:
We began by reimagining Tasa’s e-commerce experience through the lens of choice architecture and behavior design ensuring every click felt intentional and every page guided the visitor closer to purchase.
Website Redesign & Navigation
01
We reorganized the site structure to create clear shopping pathways by roast type, product category, and brewing preference. Each product page now features improved layouts, simplified CTAs, and better storytelling flow from “shop” to “sip.”
Subscription Model Integration
02
We built and implemented a new subscription flow that gives customers control and convenience from delivery frequency to roast selection. This not only increased recurring revenue but positioned Tasa as part of customers’ daily routines.
We directed new product photography that showcased the texture, packaging, and brewing experience helping every visual communicate warmth, craftsmanship, and authenticity.
Product Photography & Brand Presentation
03
SEO Copy + Product Descriptions
04
Every product description was rewritten to balance sensory storytelling and search optimization. The language invites visitors to imagine the aroma, flavor notes, and origin stories behind each roast while boosting visibility on Google.
To support conversions, we implemented subtle behavior science techniques including anchoring pricing, value comparisons, and progressive disclosure helping shoppers feel confident in their selections and more likely to subscribe.
Choice Architecture & Behavior Triggers
05
We introduced a welcome lead magnet to build Tasa’s email list creating an ongoing funnel that nurtures subscribers.
Lead Magnet & Email Growth
06
back
For creatives, brands, and artists seeking visuals with depth and atmosphere. These sessions blend refined styling with emotion-led storytelling—perfect for campaigns, lookbooks, or personal branding.
Starting at $950
Editorial
01
back
An invitation to see place as story. These sessions document light, texture, and atmosphere—ideal for brands, artists, or collectors seeking a quiet, visual narrative of location and mood.
custom quote
travel
03
Our Strategy
[Before]
[The result]
The result
Every digital touchpoint now feels like walking into Tasa’s café: warm, intentional, and rooted in community.